Talk about an open goal. The most unpopular Chancellor since Nigel Lawson, George Osborne, came north again this week, bearing Treasury propaganda disguised as objective analysis - and he seemed to get away with it. Where's the anger?
The independence campaign has not just stalled, it is in danger of going into reverse. People who were minded to vote Yes are flummoxed by the relentless stream of negativity from Westminster which the Nationalists seem unable to counter. Neither the SNP government, nor the Yes Scotland campaign seem able to mount a coherent, imaginative case for independence in a language Scottish voters can understand. I'm not surprised support for independence is back at its bedrock 25%.
The best Alex Salmond could come up with this week was abolishing early release for sex offenders – the kind of populist policy that Labour's Jack McConnell used to reach for when he was in a hole. Month after month the Nationalists repeat the same tired slogans about “completing the powers of the Scottish parliament” whatever that means; grasping the “ economic levers”. Maintaining the “social union”, the “defence union” – hey, why not the Union union?
There is a strategic problem with the independence case, which is that it has essentially framed the debate in its opponents terms. This is the classic mistake identified by George Lakoff in “Don't Think of an Elephant”. If you keep talking about unions then the message that will get across is is that union is rather a good idea. Better Together are much better unionists than the SNP so perhaps leave it to them.
The Yes campaign need to have aspiration, a shining city, a vision. Politics is about moral choices and this is what effective campaigns are based upon, not the dull and desiccated language of economics. Which doesn't mean that you duck economic arguments – in fact the SNP had an opportunity to do both this week, secure the moral high ground while rebutting the politics of fear.